In today’s economy, insurance distribution faces several challenges in several fields, as the development of technology is in sharp contrast with the old workflows, not to mention compliance.
Meanwhile, clients expect even more personal and up-to-date solutions from the financial service providers. With mobilization, the sales of insurance can be better controlled, the data quality improves on the back-end, resulting in better, more tailored offers for the clients.
Digitalization with a Doubtful Outcome
Insurance distributors have already realized that they need to take steps to stay competitive, so the establishment of new working methods and technologies that make workflow more effective has already begun. There is some CRM to store client data and some registration system for the agents, and digital calculators, questionnaires became an essential part of everyday work.
But some problems emerge more often than others: because of the employment specialties of the agents, quality assurance is cumbersome, the administration is hardly free from paper, and there is not enough information available about the clients. The management is struggling to get an idea of what is going on at the personal consultations, let alone to control it, so the options to control the outcome is also limited, at least with management tools.
Have the agents made it to the meeting? How much time did they spend there? Did they present all the necessary documents? Did they ask all the essential questions? Did they assemble the quote according to the real demands of the client? If the client calls of the appointment, how can it be rescheduled efficiently?
When the agent faces these questions, the answers show the amount of administration (signing in to more systems, mixing paper and electronic documents, the difficulties of data recording and reporting) puts the margin of error too high.
Mobile Solutions Preferred
Finding all that you need for your job in one place, regardless of whether you work as an agent or a manager – sounds impossible? However, that is precisely what a mobile application has to offer. Adapted to the particular challenges of insurance distribution, SCOLVO Sales, for example, provides access not only to client data stored in a CRM or to corporate email but also to other back-end systems, and they can also be synchronized on the go. The agents can also find all the presentations, contract templates, or corporate calculators in the app.
All this is easily manageable on a mobile device since the agents only have to log in once, to a single application. After that, all the crucial information appears on a simple dashboard, together with the tasks for the day.
The mobile app offers an interface for the management as well, to communicate tasks and changes more simply and quickly. They can schedule the team’s resources on demand, in real time. They can also see where, in what timeframe, and what kind of information did the agents deliver to the clients, and what new data could he or she could get.
Well-managed Information = More Clients and More Engagement
Thanks to the central management available through the mobile app, the daily organization becomes smoother and more efficient, and it gives more information to the managers about the contents of a personal meeting. The work of the agents is trackable, and the team can do the tasks following best practices. Meanwhile, the management receives automatic and instant feedback on that.
The easy-to-use application and the easy-to-understand, easy-to-oversee functions allow the agents to record data easier and quicker, improving data quality. They don’t abandon the CRM for difficulties of usage, so it also becomes more accurate, more current, so more useful for the business.
The better data quality allows the management to get to know the clients better. The summarized information, completed with other, automatic reports made during the personal sales meetings (like the length of the session, the material presented, emails, follow-ups), result in offers that better suit client demand and promote further sales opportunities (upsell, cross-sell).