It seems that in a world that goes increasingly mobilized, enterprises are starting to embrace the idea of improved productivity as a result of a mobile business app. Companies supporting mobile technologies (as perceived by their employees) saw a 34% increase in productivity, among other gains, and this increase seems to be facilitated by the following four factors:
Better User Experience
An app that has an easy and intuitive user interface and covers an effective workflow (e.g. no double input of data) will be used to a greater extent, resulting in more work getting done. On the other hand, mobile apps give the opportunity to be geographically flexible by definition, but if this feature is not combined with ease of use, then they quickly become redundant.In a Forrester study, 64% of respondents said they would not use corporate apps because of the poor experience.
When complicated business processes are translated to a few taps and swipes, though, it promotes finding and sharing information as well. Your employees are used to beautiful consumer apps to help with their personal request, and the same kind of experience will enable them to use the enterprise app from day one, drastically cutting training time or skipping it altogether.
Flexibility, Collaboration, and Time
The most obvious feature of a mobile application is that it gives a greater level of flexibility for the employees. Freed from a 9-5 schedule, your employees can benefit from individual peak times to improve overall performance. A recent survey by Vodafone found that 83% of the companies recorded improvements in productivity due to a flexible working policy.
With enterprise social apps and other channels, employees can easily update or even train each other for better outputs. This collaboration can be easily adapted to mobile. One reason to do so is the proven ability to connect workers at remote places who get to combine their expertise when it is most needed even in new ways, such as sketches and other visuals.
Mobile also helps to get more things done when your team is out on the field for deals: the real-time input of the data (of prospective customers or of orders) results in a faster sales process.
Access to Corporate Data
Input is just one side of the equation – the output, wherever and whenever, is just as important. Mobile business applications help companies better manage their data to reach their full potential.
If everyone has access to the same dataset, regardless of whether or not they are in the office, it radically increases effectiveness and productivity. A good example is the checking of inventory before closing a deal, but knowing about the latest promotion or a recall on a product it’s also essential for the business.
Let’s get down to business! For a new mobile tool to be considered for productivity improvements, it should prove that through the productivity gains, business gains are achieved. It could be visible as savings in time or money for the organization.
The better use of human resources through mobility apps, e.g. through converting manual processes to mobile ones, comes with significant costs savings most organizations, a recent mobile app usage survey revealed. Add streamlined business processes and again, finding the necessary information quickly, and you have also saved a good amount of employee uptime.